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EVENIMENT. CAP, GMP, Graffiti BBDO, Headvertising, Leo Burnett & Target, McCann Erickson, Next Advertising, Odyssey, Papaya Advertising, Propaganda sunt premianţii ediţiei 2010.
Aseară, la Opera Română, s-a desfăşurat Gala de premiere Effie 2010, unul dintre cele mai importante momente din mediul advertising românesc, sub licenţa AMA New York. Ce-a de-a şaptea ediţie Effie şi-a desemnat câştigătorii, gazde fiind, ca în fiecare an, International Advertising Association (IAA) şi Uniunea Agenţiilor de Publicitate din România (UAPR). Pentru câştigătorii trofeelor Gold, nominalizările pentru Grand Effie au fost: Timişoreana – The Story Goes On (GMP), Napolact – Reason to Rest (Propaganda), Herbal Essences – House of Fun (Leo Burnett & Target) şi BRD – Groupe Société Générale – Great people Behind Great People (Propaganda).
Două trofee de căciulă
Printre cele mai premiate agenţii în competiţia Effie Awards 2010 se află Graffiti BBDO, cu următoarele premii: Bronz pentru Dacia – Unbeatable Price (categoria Durables), Sadu – Country Food (Food Products I), Romtelecom Dolce – Share Dolce (Media & Entertainment) şi Silver pentru React – A Chance for Life (Non-Profit Pro-Bono / Public Service, Social Campaigns). Următoarele agenţii ca număr de trofee sunt: Propaganda cu 3 trofee Gold: Napolact – Reason to Rest (Food Products I), Napolact - As it Used to be (Sustained Success), BRD – Groupe Société Générale – Great people Behind Great People(Corporate Reputation, Image & Identity) si GMP, Leo Burnett & Target, McCann Erickson, Next Advertising si Papaya Advertising, fiecare cu câte 2 trofee. CAP, Headvertising si Odyssey Communication au câştigat fiecare câte un trofeu în competiţia Effie 2010.
„Lucrările câştigătoare dezvăluie o gândire de marketing inteligentă şi sunt o dovadă puternică a succesului. Într-un climat economic dificil, e deosebit de important ca focusul să fie asupra mecanismelor care funcţionează cu adevărat. Şi cred că la această ediţie Effie găsim destul de multe dovezi ale acestor mecanisme”, a declarat James Miller, preşedintele juriului Effie 2010.
Lista câştigătorilor
Category: FOOD PRODUCTS I
BRONZE
Campaign title: The Taste of Great Memories
Brand: Maggi Secretul Gustului Intensavor
Submitted by: BV McCann Erickson
BRONZE
Campaign title: Country Food
Brand: Sadu
Submitted by: Graffiti BBDO
Category: FOOD PRODUCTS I
SILVER
NO WINNER
Category: FOOD PRODUCTS I
GOLD
Campaign title: Reason to Rest
Brand: Napolact
Submitted by: Propaganda
Category: FOOD PRODUCTS II
NOMINEE
Campaign title: Dare!
Brand: Joe
Submitted by: Scala JWT
Category: FOOD PRODUCTS II
BRONZE
NO WINNER
Category: FOOD PRODUCTS II
SILVER
NO WINNER
Category: FOOD PRODUCTS II
GOLD
NO WINNER
Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNS
BRONZE
Campaign title: Cherish Knowledge
Brand: Fundatia Dinu Patriciu
Submitted by: Odyssey Communication
Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNS
SILVER
Campaign title: A Chance for Life
Brand: React
Submitted by: Graffiti BBDO
Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNS
GOLD
NO WINNER
Category: MEDIA AND ENTERTAINMENT
BRONZE
Campaign title: Share Dolce
Brand: Romtelecom Dolce
Submitted by: Graffiti BBDO
Category: MEDIA AND ENTERTAINMENT
SILVER
NO WINNER
Category: MEDIA AND ENTERTAINMENT
GOLD
NO WINNER
Category: DURABLES
NOMINEE
Campaign title: No Matter What Guarantee
Brand: Toshiba
Submitted by: BV McCann Erickson
Category: DURABLES
BRONZE
Campaign title: Unbeatable Price
Brand: Dacia
Submitted by: Graffiti BBDO
Category: DURABLES
SILVER
NO WINNER
Category: DURABLES
GOLD
NO WINNER
Category: CORPORATE REPUTATION, IMAGE & IDENTITY
NOMINEE
Campaign title:Money School
Brand: BCR
Submitted by: Tempo Advertising
Category: CORPORATE REPUTATION, IMAGE & IDENTITY
BRONZE
NO WINNER
Category: CORPORATE REPUTATION, IMAGE & IDENTITY
SILVER
Campaign title:
Common Sense and Responsibility
Brand: Petrom
Submitted by: Leo Burnett & Target
Category: CORPORATE REPUTATION, IMAGE & IDENTITY
GOLD
Campaign title:
Great People behind Great People
Brand: BRD-Groupe Société Générale
Submitted by: Propaganda
Category: NON FOOD PRODUCTS
NOMINEE
Campaign title:
A Fuel Tank Every 15 Minutes
Brand: Petrom
Submitted by: Leo Burnett & Target
Category: NON FOOD PRODUCTS
BRONZE
NO WINNER
Category: NON FOOD PRODUCTS
SILVER
Campaign title:
Aspargilius - Bathroom and Kitchen
Brand: Savana Teflon
Submitted by: Papaya Advertising
Category: NON FOOD PRODUCTS
GOLD
Campaign title: House of Fun
Brand: Herbal Essences
Submitted by: Leo Burnett & Target
Category: TELECOMMUNICATIONS: INTERNET AND DATA
NOMINEE
Campaign title: ClickNet Job
Brand: Romtelecom ClickNet
Submitted by: Graffiti BBDO
Category: TELECOMMUNICATIONS: INTERNET AND DATA
BRONZE
NO WINNER
Category: TELECOMMUNICATIONS: INTERNET AND DATA
SILVER
NO WINNER
Category: TELECOMMUNICATIONS: INTERNET AND DATA
GOLD
NO WINNER
Category: TELECOMMUNICATIONS: VOICE OFFERS
NOMINEE
Campaign title: Coverage
Brand: Cosmote
Submitted by: Ogilvy & Mather Romania
Category: TELECOMMUNICATIONS: VOICE OFFERS
BRONZE
NO WINNER
Category: TELECOMMUNICATIONS: VOICE OFFERS
SILVER
NO WINNER
Category: TELECOMMUNICATIONS: VOICE OFFERS
GOLD
NO WINNER
Category: NON-ALCOHOLIC BEVERAGES
NOMINEE
Campaign title:
Fanta Shokata re-launch: Shockingly Romanian
Brand: Fanta
Submitted by: BV McCann Erickson
NOMINEE
Campaign title: Happy Coffee
Brand: Nescafé
Submitted by: Mercury 360
Category: NON-ALCOHOLIC BEVERAGES
BRONZE
NO WINNER
Category: NON-ALCOHOLIC BEVERAGES
SILVER
NO WINNER
Category: NON-ALCOHOLIC BEVERAGES
GOLD
NO WINNER
Category: DAVID VS GOLIATH
NOMINEE
Campaign title: The Muller World
Brand: Muller
Submitted by: Graffiti BBDO
NOMINEE
Campaign title:
Aspargilius - Bathroom and Kitchen
Brand: Savana Teflon
Submitted by: Papaya Advertising
Category: DAVID VS GOLIATH
BRONZE
NO WINNER
Category: DAVID VS GOLIATH
SILVER
NO WINNER
Category: DAVID VS GOLIATH
GOLD
NO WINNER
Category: FINANCIAL SERVICES
NOMINEE
Campaign title: Twice a Winner
Brand: Alpha Bank
Submitted by: DDB Bucharest
Category: FINANCIAL SERVICES
BRONZE
Campaign title: Bumper Cars Reloaded
Brand: UniCredit Tiriac Bank
Submitted by: Headvertising
Category: FINANCIAL SERVICES
SILVER
Campaign title: 6 Horses
Brand: Banca Transilvania
Submitted by: Next Advertising
SILVER
Campaign title: Meeting Your Interest
Brand: CEC Bank
Submitted by: Papaya Advertising
Category: FINANCIAL SERVICES
GOLD
NO WINNER
Category: ALCOHOLIC BEVERAGES: BEERS AND WINES
BRONZE
Campaign title: "1 Million RON" Bottle
Brand: Murfatlar
Submitted by: Next Advertising & CAP
Category: ALCOHOLIC BEVERAGES: BEERS AND WINES
SILVER
NO WINNER
Category: ALCOHOLIC BEVERAGES: BEERS AND WINES
GOLD
Campaign title: The Story Goes On
Brand: Timisoreana
Submitted by: GMP Advertising
Category: SUSTAINED SUCCES
BRONZE
Campaign title: Cooking With All Your Heart
Brand: Maggi
Submitted by: BV McCann Erickson
Category: SUSTAINED SUCCES
SILVER
NO WINNER
Category: SUSTAINED SUCCES
GOLD
Campaign title: As it used to be
Brand: Napolact
Submitted by: Propaganda
GRAND EFFIE NOMINEES
Campaign title: The Story Goes On
Brand: Timisoreana
Submitted by: GMP Advertising
Campaign title: House of Fun
Brand: Herbal Essences
Submitted by: Leo Burnett Romania
Campaign title:
Great People behind Great People
Brand: BRD-Groupe Société Générale
Submitted by: Propaganda
Campaign title: Reason to Rest
Brand: Napolact
Submitted by: Propaganda
GRAND EFFIE
Campaign title: The Story Goes On
Brand: Timisoreana
Submitted by: GMP Advertising
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